By Lars Falch
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April 13, 2021
How many successful commercial collaborations between start-ups and large corporations do you know of? Some, but probably also a lot that fail to move beyond a successful pilot phase. Why is this, and what can be done to improve it? The World Economic Forum’s White Paper Collaboration between Start-ups and Corporates identified that “more than half of the attempts to collaborate still fail due to a clash of mind-sets between passionate, entrepreneurial start-ups, and more process-oriented and risk-averse corporates.” The paper’s authors, Martina Larkin and Derek O’Halloran , also pointed out that Europe requires better connection between corporates and start-ups to create new markets, and this is particularly relevant post-pandemic. Their paper, subtitled A Practical Guide for Mutual Understanding, identifies several factors that need to be considered in building understanding, for example: Benefits: for start-ups – revenues; for corporates – access to innovation Risks: for start-ups – wasting scarce resources; for corporates – unsure outcomes Challenges: for start-ups – a top-down approach; for corporates – a siloed approach Traxis is committed to accelerating the energy transition as a vital contribution to Net Zero. The Traxis Energy Programme is designed to bring together corporates and start-ups to scale up new technologies, leading to exciting new whole products for consumers. Its mission is to make the leap from early adopters to mass market products, bringing everyone along the way. Traxis is mindful of the challenges and benefits discussed in the World Economic Forum’s paper on Collaboration between Start-ups and Corporates. It believes there is a further element to consider: are start-ups too early and corporates too far on in their life cycles to embark on commercial collaborations? Are they able to go beyond trials and build significant scale from their collaboration? A key factor is delivery capability, that is, the ability to deliver significant growth in the new market. More importantly, it is the joint delivery capability and mindset that matters in a setting that the pilot, often managed via an innovation department, will be handed over to the line organisation. Both parties, although there will often be more than two, will have strengths and weaknesses in this regard, otherwise they would be doing it themselves. Here, weaknesses are opportunities where one company’s strengths complement the other’s weaknesses – this is what will make a collaboration work. In contrast, similar strengths can lead to internal competition. Therefore, Traxis believes that assessing these capabilities is important to help businesses develop collaborative understanding and expectations, to recognise the value each brings to the whole, leading to more equitable partnerships. As Chair of the Traxis Energy Advisory Council I am excited at the prospect of being involved in this initiative. Here, bringing in external advice and challenge is a brilliant way to help bring new perspectives to bear and to hone the delivery programme itself. Our society is looking for solutions that are fit for the future, not revamps of business models and ways of working from the last century! Get in touch if you want to know more... Lars